What to check before you ship an AI-built site

A generated site arrives structurally complete, and that is exactly what makes it easy to ship too early. The layout is sound, the headings are in order and nothing looks broken, so the temptation is to treat the draft as finished rather than as a first pass.

Start with the facts about you. Opening hours, service areas, qualifications, delivery times and anything resembling a price are the fields a model fills with plausible defaults when it has nothing to go on. They read convincingly and they are the ones customers act on, which makes them worth checking line by line before anything else.

Then look for repetition across pages rather than within them. Generation tends to produce copy that is fine in isolation and near-identical three pages later, because every page was written against the same brief. Either give each page a distinct job or merge the ones that do not have one.

The last pass is mechanical, and it is the one generation cannot do for you. Submit the contact form and confirm something actually arrives. Click every internal link. Check that each page carries a description of its own rather than one inherited from the template, and read the whole thing on a phone — that is where a site that felt spacious on a laptop turns out to need four scrolls to reach the point.