Notes on building for the web
Practical writing about launching sites, being found, and the decisions that turn out to matter later.
What actually makes a small business site convert
Most local sites lose people in the first screen. Here is the short list of things that move enquiries, in the order they matter.
28 August 2026 · 7 min read
GEO and SEO: what actually changed
Answer engines summarise rather than list. That shifts what you optimise for — and most of the old work still counts.
14 August 2026 · 9 min
When a website needs a real database
A contact form that only sends email is fine until it is not. Here is where the line usually falls.
30 July 2026 · 6 min
Designing with pastels without losing contrast
Soft palettes fail accessibility in predictable ways. The fix is to separate surface colour from text colour early.
16 July 2026 · 8 min
Why code export matters more than it sounds
Lock-in is rarely about malice. It is about what happens when your needs outgrow the tool.
29 June 2026 · 5 min
How small agencies use white-label builders
The economics only work when the handover is clean. Here is what teams shipping weekly have settled on.
11 June 2026 · 7 min
6 articles in this local study
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